become an opt-in marketing master 

Opt-in e-mail marketing is a great way to truly target your
market audience. It has one of the lowest costs compared to
traditional direct marketing methods, since you eliminate the
expense of printing, postage and so on. It can produce the
highest form of response than any other form of internet
advertising.

Since you can truly target your core audience the likely hood
that your message will get across to the right audience with
the smallest effort, this alone should be a motivating factor
in starting an e-mail campaign.

Since e-mail marketing is so fast you can develop time
sensitive offers very quickly. You certainly will build
traffic to your sites as customers receive more e-mails from
you, and since you can target them so precisely you will
develop your niche market very quickly.

One of the strongest factors about opt-in marketing is that the
information that you are sending is information that they
requested to receive. Also your messages can easily be
forwarded to anyone that the receiver thinks may be interested
in the message, which means free marketing to your website and
products.

Types of e-mail marketing list

opt-in: this is where a person registers and is asked to make
selections on subjects that they are interested in receiving e-
mails for. No confirmation e-mails are sent.

confirm opt-in: this is where a person registers and is asked
to make selections on subjects that they are interested in
receiving e-mails for. They will also receive an e-mail
confirming their membership.

double opt-in: this is where a person registers and is asked to
make selections on subjects that they are interested in
receiving e-mails for. They will also receive an e-mail
confirming their membership but they have to actually have to
click on a link confirming that they want to join. If the link
is not clicked on then the membership will not be granted. In
my option this is your best option since the person basically
has to confirm membership.

opt-out: this is where a member goes via a registration process
and selections are already pre-selected. So the member has to
actually opt-out from receiving e-mails on a particular
subject or offer.

Marketing Methods

If you want to continue an existing relationship with your
customers I would create a newsletter. This is a great way of
reminding your customers of your website and services. it`s
also a great way to introduce new services and special offers.
Make your offers time sensitive and you will see people taking
advantage of your offer left and right.

If you want to target new customers you should take advantage
of using an opt-in list. Do some research by doing a search on
your favorite search engine such as www.laplounge.com (http://
www.laplounge.com) you will find tons of companies just shop
and compare before you commit to anyone company.

If you don`t want to start a newsletter, try sponsoring one
it`s a great way to let your prospects know about you and your
services. This is also a good option because you should
sponsor newsletters that your target market might be reading.

Take advantage of all the free resources available to you on e-
mail marketing, and you will continue to grow your business
using one of the best marketing tools available.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!