Excelling with Online Marketing

Excelling with Online Marketing
By Richard Kraneis

Do you want to build a successful online business?

Then start using online math and use Microsoft Excel.

I’ve written an e-book this year that sells at a profit. In
fact, I’ve written 2 e-books that sell at a profit (I’m
thankful to all my Internet friends who have helped me.). I
can’t imagine anyone selling anything on the Internet without
using Excel to keep score on profits and performance.

Are you making a profit or running at a loss? A plain old Excel
spreadsheet (or Lotus) will get the job done for you. Are
their any trends in profits (or losses) for your online
venture? Excel graphs make it easy to see (and sometimes
predict) trends.

When you started your venture, how did you estimate the demand
for your product on the Internet? I did research on Overture
to predict the volume of my Google paid click impressions.
Using Excel was a key part of that process.

Whenever I make an e-book sale I add it to my Excel sales
database. I click on an Excel macro button that automatically
re-formats my email sales notification into a record in my e-
book sales Excel database.

Over the past year I’ve used a powerful Excel technique called
a pivot table to analyze my e-book sales database. This is
what I learned about my e-book sales:

1) Tuesday was my slowest e-book sales day. I corrected the
sales problem by mass mailing offers on Tuesdays. Tuesdays are
better now.

2) My e-books have sold in over 37 countries. But 90% of my
sales came from just 5 countries. Solution? I adjusted my
advertising mix to better spend my advertising dollars.

3) Finally, men purchase about 70% of my e-books. Women
purchase 20% and 10% of purchases are from unknown genders
(people that use initials only). Solution? None yet. Women
just aren’t buying my e-book as much as I’d like. But if I
find a great copywriter who needs to learn more about Excel
I’m in business. We can trade.

Would you like to find an unexpected ally for “Excelling with
Online Marketing”? Just check your personal computer. If you
have Excel (or Lotus) than you already have a great tool for
tracking not only online marketing profits but all kinds of
online marketing performance. Build a simple spreadsheet for
tracking your weekly profits and then advance to other
techniques for measuring online marketing performance.

So, that’s it for today. I know that I’m just a first year
online marketer and have much to learn. But, I’m “Excelling”
with Online Marketing and you should too.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!