If you Sell a Product, Use Online and Web Site Marketing

By Judy Cullins

To sell products, you not only need sales and benefit-driven
copywriting for your 2, 3 or more paged Web site, you also
need to get new potential buyers to your site. Here`s 11 ways
to sell more products.

1. Get a Low-Cost Web Site

You don`t need a lot of Web pages. You need a home page with
benefit-driven links to your product sales letter. From your
sales letter, you need a link to a secure place to order such
as ClickBank.com or PayPal.com. That`s only three sections of
possibly 10 pages.

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and
associates. Answer these questions: Why is my product or
service the right choice? Why am I the preferred expert over
my competition? What is unique about my products or service?

Think what you can offer that`s different and better than your
competition. You might say: "I`m the one who can help you make
your book dream a reality--faster, cheaper, and easier.

To these hot benefits, add features.

- Design each part of your book to sell more copies before you
write a single chapter with the essential "Seven Hot-Selling
Points."

- Write each chapter fast to write focused and compelling copy,
be clear, and edit much less with the "Fast-Forward" technique.

3. Enhance product awareness.

When your targeted visitors come to you site to see your free
articles and tips, they will become aware of the products you
offer, because at the end of each article will be a signature
file with a live link straight to your products.

They may not buy the first time, the second or even third time,
but if you keep your site updated with new information every
few weeks and mark your site that you have done so, your
visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

When you entice your reader with a testimonial or a free bonus
report to leave their email address, you will be able to
continue to stay in touch with them. Allow them to download a
free chapter or excerpt of your eBook. Illustrate with
benefits and a testimonial why they should sign up for your
free ezine.

5. Reach new customers worldwide.

Once you get up on the Web, many people will come to your site
from all over the world. Your ezine or teleclasses can connect
with people outside your area because your subscribers or
participants think so much of you that they forward the good
news to their friends and associates.

Your Web site attracts only targeted buyers which translates to
a much higher rate of sales.

6. Make it easy to buy

Maybe people know you or your products offline through
networking groups or other business ventures. A Web site makes
you even more respected. Online people expect you to have a
Web site because they love the convenience and speed of Online
information and ordering.

Increase your existing sales channels, such as post cards,
talks, book signings, or radio interviews. Offer a free 800
telephone number for orders. Put it in the "How to Contact Us"
section on your Web site. Put it at the top of your ezine.
Include it in all email promotions, so you make it easy for
people to connect, and eventually buy.

7. Offer improved customer service and support.

All new subscribers to my ezine get 2 free special bonus report
I get their email address. I keep these in a file and follow
up every few months with an email "thank you" gifting them
with a free special report or free email answer to one
question. Customers love a freebie, and they will connect my
name with any future related purchases they need to make.

8. Reduce support costs.

Your Online home office costs a fraction of what a brick and
mortar store front would.Think of the rent, the gas you save!
Online services cost just a little:Web hosting, Web
maintenance, and an email server are a few. Since Online
marketing is far easier, you`ll need only a part time computer/
virtual assistant. Online promotion is much more effective
than the mail, telephone or fax and takes less than 9 hours a
week.

9. Reduce your time in the office.

It`s far quicker to use email than phones or faxes. You don`t
have to have expensive and time-costing lunches with
associates, because you can email at your convenience. And,
it`s all in writing. Remember to delegate some of the work.

10. Reduce the cost of doing business.

In your home-based virtual office, you will have much less
overhead. When you create information products in electronic
form, you won`t have to spend time or money on postage,
packaging, or mailing. You don`t spend money on printing.
Think of the big profits as well as the reduced expenses.

You reduce your dependence on other mail or in person sales
channels. You gain profits up to 90% because you are the only
seller--no middle men to pay.

11. Reduce your marketing time because email communication is
short, fast, gets to the point quickly, and reaches your
target audience, the one who will take out their credit card
and buy..

If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch
with your potential buyers. People Online are ready to buy.
Put your efforts into Web and Online marketing and win!

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!