Killer Online Marketing Strategy Goes Offline

Killer Online Marketing Strategy Goes Offline
By John
Jantsch

One of the greatest ways to generate new marketing strategies
is to look for new ways to apply proven techniques.

Heck, some of the greatest business innovations of all time
came about when someone took something that worked in one
industry and found a way to apply it to a new industry.

One of the coolest things about online marketing is that it is
so inexpensive to try new things, that, well, lots of new
things get tried. Some flop, some stick, but many are tried
and refined.

The point is that some of the most successful online marketing
strategies offer clues to some great offline marketing twists.

Here’s one of my favorites. The Autoresponder Series. You know,
you sign-up for a newsletter or free mini-course and the next
thing you know, you get an automated response of some sort 20
or 30 times over the next year in your inbox.

The effectiveness of this consistent contact is that it builds
trust and, done properly, allows you the opportunity to gently
promote new products and services very easily, almost
automatically.

But now, think about applying it to the offline world. Imagine
meeting someone at a networking event and then firing off a
hand-written note the very next day that offers a nice tip and
thanks them for their time. Now, imagine sending another well-
timed note, offering more and more information, once a month
for the next year. Without lifting a finger.

Or, what if a client made a small purchase and then received a
thank you card in the mail and then another one 30 days later
that introduced a premium upgrade service.

Or here’s another one. What if you had a service like tax
preparation and you knew that you needed to send out reminders
to your clients? How great would it be if they got a
handwritten note 30 days before something was due.

What if your dentist sent you a thank you card after an
appointment and then a reminder note nudging you to come in
after 6 months?

Financial Planners, Real Estate Agents, Accountants, Home
Service Providers, Lawyers, Doctors, Consultants. . . can you
see how powerful this could be for your business.

Okay, one more. Someone sends you a nice referral. Boom, out
goes the thank you note.

The uses for this are endless

Great strategy no doubt, but, what a pain in the marketing neck
to get this done in the day-to-day reality of the small
business right? I mean, many people have already come to
realize that this is a great strategy and some even tried it
for a while, but couldn`t keep up with the amount of effort it
takes to complete this task by hand. Well, think back to our
Autoresponder online series. The key to this strategy and
system is automation and consistency. Put it together once and
forget it.

Recent advancements in technology have come together to allow
any independent professionals and small business owners the
ability to send a highly personalized (your own handwriting)
greeting cards, mailed on demand with little more than a few
key strokes on your part. The entire process is completely
automated

The proper use of this strategy offline may indeed prove more
effective than its online counterpart because people are
starving for personal attention. A handwritten note is one of
the most powerful marketing pieces you can create, mainly due
to the fact that no one sends them anymore. Email is so easy
to send that a handwritten not can actually make you stand out
all by itself.

Once you set your greeting card Autoresponder system up it can
also do things like automatically send birthday cards and
holiday cards. I can`t tell you how many email Christmas
greetings I received this year - now that`s about as
impersonal as you can get.

So what if just such a system was available to anyone?

What if there was a service that allowed you to take this
strategy and run with it. What if all you had to do was input
a name and address or even upload hundreds of names and
addresses and have a company print a card, personalize it with
your actual signature, address it, apply postage and send it
for you – without you doing a thing. Oh, and what if this
service was very inexpensive?

Soon, I will be launching just such a service as a component of
the referral marketing systems that I have created. (This
strategy will generate a ton of referrals!) The system will
not only come with your choice of over 2000 greeting cards but
also with a series of powerful marketing campaigns already
built and ready for you to copy. There will be prospecting
campaigns, referral campaigns and upsell campaigns just
waiting for your name and signature.

If this service sounds intriguing, send me an email to
john@ducttapemarketing.com (mailto:john@ducttapemarketing.com)
with the subject line of "Card Marketing Info" and I will make
sure that you are one of the first to see how it works.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!