Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download

Learn how to Measure the Effectiveness of Your Online Marketing
Campaigns. . . in a free PDF download
By Robin Nobles

Do you know that according to WebSideStory, an analytics firm,
in 2003 medium to large Web sites got an average of 13.6% of
traffic from search engines? Do you realize the power in that
one simple statement?

Search engine marketers trying to get new business from medium
to large Web sites can ask for log files from potential
clients. They can then determine the percentage of traffic
from search engines for those potential clients. They can
compare it to the average, and use that number to prove the
need for their services as well as the importance of search
engine marketing.

The same principle applies to SEOs trying to prove to the
marketing or management departments that search engine
marketing needs to be taken seriously.

Measuring the percentage of traffic from search engines over
time is one way to measure the effectiveness of an online
marketing campaign. But hang on, because we`re going to
explain a few other definable elements that you may have
previously thought of as un- measurable.

What other elements can be truly and effectively measured?

What about measuring things you probably haven`t considered
before, such as site stickiness and brand blurriness?

Site stickiness measurements are normally taken from the first
page of a Web site as it`s usually the most trafficked page
and the entry point for the majority of online visits. The
stickiness metric measures if people are finding what they
expect to find as soon as they arrive on the site.

Brand blurriness refers to visitors who have searched for a
similar product but landed on your page. In that case, your
product or company names are similar, and it appears you may
have a branding problem.

But how can you measure site stickiness and brand blurriness?

Have you heard of "scorecarding"?

Every client needs a scorecard and needs to know how they`re
doing from month to month or week to week. Any client, with
the proper analytics, can have a set of scorecards.

What is scorecarding? A scorecard is a way of charting all of
the metrics you`ve gathered, to where it`s easy to present the
information to your client, your marketing department,
management, or simply as a more efficient way of keeping track
of your data.

How do you begin with scorecarding? Would you like to see
samples of scorecards?

Introducing . . .

Search Engine Effectiveness Metrics and Scorecarding . . . By
Marshall Sponder

I recently read one of the most in-depth and revealing articles
I`ve ever seen on how to measure the effectiveness of a search
engine marketing campaign. Written by Marshall Sponder (http://
www.now-seo.com (http://www.now-seo.com)), a professional
search engine marketer who`s well-known for his unique and
effective ways for measuring traffic and for developing
scorecarding in the SEO industry, this easy-to-understand
article breaks an often complicated topic into straight
forward terms.

The article is almost 6,000 words long and is full of graphics
and charts, so we`ve put it into PDF format to make it easy
for you to download.

Visit this page to download the free PDF article: http://www.
searchengineworkshops.com/articles/e-metrics.html (http://www.
searchengineworkshops.com/articles/e-metrics.html)

This article covers all of the topics I`ve mentioned above, and
it answers all of the questions.

In Conclusion . . .

Before your search engine marketing campaign even begins, you
need to start analyzing your log files and measuring your
search engine traffic. Traffic analysis is every bit as
important as the marketing campaign itself.

Download Marshall`s PDF article and look at the various metrics
he`s suggested for measuring the effectiveness of a search
engine marketing campaign. Try his method of scorecarding and
see how it works for you.

Become as serious about traffic analysis as you are about
search engine optimization, and you`ll soon be wallpapering
your house with your search engine success stories!

Good luck!

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!