Is Your Niche Site A Real Lemon?

Is Your Niche Site A Real Lemon?
By Donna Monday

By now many of you have heard about the advantages of building
niche web sites to promote the selling of products and
services online. Indeed, building a targeted niche site is a
very smart idea.

Because of the huge amount of competition from larger company
sites and thousands of smaller competitors, building general
mall type sites or “catch all” sites is a waste of time. It
will be extremely difficult to get even one visitor to your
site if you’re trying to reach everybody.

Therefore, some smart Internet savvy marketers figured out that
if they picked a niche area and focused only on that niche,
then they have a much better chance of finding targeted
visitors looking for very specific information on products and
services.

But figuring out what a niche is and exactly how to go about
promoting that niche is very puzzling to a lot of people
looking to use the Internet to grow rich, or at least make a
comfortable living. Yes, you can make serious money on the
Internet with a niche site.

First, though, you’ve got to find a good niche.

Well, I’ve found the perfect example of a niche web site that
is attractive, informational, and shows a real love for it’s
subject. Would you believe that a love of lemons could grow
into a moneymaking niche site?

That’s right. Someone has turned a common fruit into a
wonderful site that is devoted only to the enjoyment of –
lemons.

You can visit it here: http://www.lemonflower.com (http://www.
lemonflower.com)

Now if someone can make “lemonade” out of the vast wasteland of
all those millions of loser (lemon) web sites, then this tells
you that there must be something to all this talk about niche
web sites.

Before you build one, however, you need to do your research and
see if your subject is something that enough people are
interested in. Then you need to write keyword rich web copy
that will attract visitors. Finally, you’ll need to learn all
you can about strategic Internet marketing, and how to target
your niche market.

Sometimes you may find that there’s less competition if you
pick a niche within a niche. Let’s look at our lemon site again.

General Category = Fruit

Niche = Citrus Fruit

Niche within a Niche = Lemons

I hope this information makes your quest to find a niche for
your web site a little bit clearer. Now I think I’ll take a
break and have a nice cold glass of lemonade.

Bobette Kyle is publisher of http://www.Take-Payments-Online.
com (http://www.Take-Payments-Online.com) , an ecommerce
information site. She is also proprietor of The
WebSiteMarketingPlan.com Network, subject-specific Web sites
designed to help you find the right information for marketing
plans and marketing programs. Visit at http://www.
WebSiteMarketingPlan.com (http://www.WebSiteMarketingPlan.com).