How To Recognize Your Niche Marketing Agenda

How To Recognize Your Niche Marketing Agenda
By Abe
Cherian

Starting a business, whether it`s retail products or services,
must establish their own "niche". It doesn`t matter how great
your products or services is, how great your sales letter is
or your headlines, offers or what a great price you`re
offering. If you try to sell your products or services to the
wrong market, there`s a strong guarantee it`s not going to
work.

What is a niche? A niche is a particular specialty in which a
business or person finds they prosper. Niche strategy in
marketing is to market to a small but lucrative portion of the
market. The small size of the niche generally ensures
efficient marketing efforts and few if any direct competitors.

On the other hand, if you take an average product or service,
and maybe your ad copy is only medium grade, maybe your price
is only medium grade, that I`ve actually seen these marketing
campaigns go to the right targeted audience and pull a decent
response. The point I`m trying to make is, to help you
understand the difference between the right target market and
a good marketing campaign.

What can you do to make sure you get the right audience? You
have to begin by knowing who your products and services
actually appeal to. Then find the largest market that can
actually buy your products or services or the best market that
can afford to pay for your products or services.

You might find multiple markets. You don`t want to leave any
markets out. You want to be sure you target a specific market
tightly enough so you can appeal to their interest, but not so
tightly that you don`t appeal to anyone at all.

If you have a product that appeals to multiple markets, you can
develop multiple campaigns. If it`s a service business, that
goes into the home, then you really appeal to many markets. A
home owner that is a doctor, a homeowner that is a dentist, a
homeowner that is a business owner, you can target to these
specific people and treat them as a particular market.

One great way to get into a particular market is to find a
professional that is already in that market or is already a
customer of yours and get them to be a cheerleader for you.
Ask them if they will endorse you. Usually they will if they
like your products or services.

For example, here`s a story about my good friend Janice, a
letter she created.

Janice wanted to use her doctor as a reference for her business
and she asked her doctor if she could write a letter from him
to all of the other professionals in that market on their
letterhead in their envelopes and send out that letter on top
of one of his sales letters. Shockingly, Her doctor said yes.

Her letter read like this; "I don`t do this very often, but
I`ve received such good service from Dr. Blevins, I thought
the rest of you should know about this." And on with her
message she explained the good service and at the end she left
her business information.

The results were staggering and Janice Then gave her doctor a
free gift. She bought Dr. Blevins a box of his letterheads
being that she used theirs, and she sent her Doctor an
organizer to put them in.

You see, what this does is it makes sure the envelope gets
opened from her market because other doctors will open
information on other doctors. Always give your niche some kind
of position to help you increase your business.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!