Is Network Marketing Easy??

Is Network Marketing Easy??
By Michael Lemm

I personally believe we do a dis-service to the industry and
ourselves if we openly state...or even allude...that NWM is
easy. It`s not. Nor is any business....WAH or brick & mortar.
Anyone who does say different is not being wholly truthful. I
find that to be a shame.

NWM requires 3 main ingredients....time, effort, and yes -
money. Time is just a matter of redirecting your habits. Not
easy but doable. Time directly impacts your efficiency. Effort
is entirely controllable by the individual....and directly
impacts your effectiveness. Money is self limiting and
directly affects both efficiency and effectiveness. An
individual must find the best combination of the three that
works for them. Someone else can`t tell you what that
combination is....but can help you find it (for example a good
sponsor).

The new MLMer faces a daunting task...and competition...when it
comes to "advertising". Finding that "best combination" of
time, effort, and money is a growth experience. Rarely will it
just appear....education (self and provided) plus mentoring
(if available) are important factors and hopefully a fact of
life. However, "advertising" is not impossible.

In my mind advertising is just whatever method you choose to
"reach" people. It might be the traditional newspaper or ezine
ad or the simple greeting and sharing with a friend....new or
old. How you "advertise" or "share" can take many forms.

There are free and inexpensive methods that do work. It`s a
matter of finding those that work for you.

For example:

Writing and submitting ezine articles is an excellent method.
It requires time & effort...but no money. The benefits include
increased link popularity for the url used in your sig box
(important for search engine ranking), branding, and reach
(you can "reach" more with an article than an ezine ad). Plus
it`s viral. Often your article is archived by publishers and
directories.....available well after it was originally offered.
Plus publishers and web masters will often "pick up" your
article...again well after you originally submitted it.

Business cards are always a good method...and more inexpensive
than one realizes. You can even make your own. Just pass them
out like candy....stores, church, ball games, local events,
restaurants (leave 1 with your bill), businesses you frequent,
networking meetings, local Chamber Of Commerce. The
possibilities are only limited by your imagination. Sample
source: http://www.vistaprint.com (http://www.vistaprint.com)

Flyers, posters, post cards, brochures, etc. can also be done
very inexpensively. You can make your own on your PC or
purchase custom or ready made templates from numerous online
providers. You could even strike up a joint venture with a
local community provider. They print it for you and include
their "advert" somewhere...you distribute. You both win, you
pay less, and maybe influence that partner to be involved in
your business. Sample source: http://www.web-cards.com (http:/
/www.web-cards.com)

Web decals on your vehicle(s) is another inexpensive method. I
have one on each of our family cars (back window) with a short
"catch line" and my url. Cost was ~ $40 each but the visiblity
is priceless. Sample source: http://www.webdecal.com (http://
www.webdecal.com)

Newspaper/magazine ads can be found that aren`t going to cost
an arm and a leg. Local publications are the best place to
start. For some of my services I`ve found College student
newspapers and alumni magazines to be good performers. Sample
source: http://www.Nationwidenewspapers.com (http://www.
Nationwidenewspapers.com)

These are just a few examples.

Of course there are the traditional ezine and magazine ads,
leads programs, event booths, direct mailings, card decks,
Forum participation (sig line - branding reputation), search
engines, "3 foot rule", etc. Most of these will cost you money.
..all will cost you time & effort.

The key I believe is in being creative and sticking to what
best fits your time, effort, money combination. It is and
should be a personal choice. If the dollar "cost" doesn`t give
you the dollar "value" you hope for....keep looking. But don`t
EVER give up.

Plus...diversify. Use multiple methods. Why limit yourself to
just "one path"?

Should we just sponsor those willing to waste $1,000`s
advertising? Heck no!! We should sponsor anyone interested and
teach them how to advertise in a manner best suited for them.
Don`t mislead them with false expectations or pressure them
into uncomfortable actions. Lead them to solutions which best
fit their expectations & abilities (time, effort, money).

Some of you may think this approach too simplistic and not
duplicable. You`re married to some system or another. Well
guess what....if you`re folks won`t, don`t, or can`t do it...
"it ain`t duplicable Bubba!" But if you help them find
something they will and can do....THAT approach IS duplicable.

Just remember to be honest, be helpful, be yourself....and have
fun! Then pass it on!

I guess to sum it up...I`ve always liked John Milton Fogg`s
answer to the question - "It is simple, but it isn`t easy."

God Bless,

Michael

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!