How To Win The "Marketing War", Capture Your Prospect`s Mind

How To Win The "Marketing War", Capture Your Prospect`s
Mind
By Charles Kangethe

As a marketer you are engaged in a "War" with competitors where
the ultimate prize is capturing the mind of prospects and
claiming their purchase dollars.

What you are about to read shows you how to create a powerful,
automatic weapon for that war that generates relentless,
repeating sales.

Step #1 - Get Into Your Prospects Mind.

Many new netpreneurs forget, or fail to understand, that
prospects are individuals.

You must get into your prospect`s mind and appeal to them, and
them alone, before they will buy from you.

Sidebar

With some exceptions, buying decisions are made on the basis of
emotional and intellectual reasoning in that order.

Sidebar

Some marketers prefer to use market research exclusively for
this step. This is a valid, but more expensive option to build
your prospect`s profile.

Sidebar

Remember : People do not necessarily buy features. They always
buy benefits.

Step #5 - Headlines

Now you have all the pieces of your jigsaw start to build your
"Mind Capture Weapon".

Headlines can be formatted as : Commands - "Dare To Write Good
Headlines" Questions - "Do you want to write good headlines ?
" Announcements - "New product writes your headlines"
Coaching - "How to write good headlines in 7 easy steps"

Write as many headlines as you can, some marketers write 50 or
more, and format them in the different ways.

Now let them to "stew" for a 2 or 3 days before reviewing and
choosing the best ones.

For software to help you write compelling headlines see
relevant resources below.

Step# 6- Write The Copy - Like A Master Storyteller.

"Using the action triggers that deliver your MDA, weave a
personal story for your prospect around your product and it`s
benefits to them."

Your copy must be persuasive, emotional, and truthful.

Without exception, people love stories.

Use your Action trigger list, Prospect profile Product
benefits

to weave a story that captures your prospects mind.

This is the goal you started out to achieve and a story
incorporating these features is how you do it.

Story telling is one of many mind motivators that capture your
prospect`s mind and attention.

A new product about to be released will show you many other
magical mind motivators that you must learn to use to capture
your prospects mind.

Step #7 - Ask For "Most Desired Action"

Your "Most Desired Action" may be : Getting the prospect to
subscribe to a product. Getting the sale. Getting feedback
and comments. Getting contributions, donations or other help.

Whatever it is, you must ask for it in clear explicit terms.

Relevant Resources "Win The war Of Internet Marketing" - e-
Book, available at http://www.simplyeasier.com (http://www.
simplyeasier.com) under "Digital Info Products" "Headline
Creator Pro" - available from http://www.headlines-creator-pro.
com (http://www.headlines-creator-pro.com) "7 steps to
writing articles people just have to read." article at http://
www.simplyeasier.com/ownarticles.html (http://www.simplyeasier.
com/ownarticles.html) Mind Motivators product - Available Mid
March 2004 from http://www.simplyeasier.com (http://www.
simplyeasier.com)

Conclusion

Use the tactics described here to write copy. Then test each
detail from action triggers, benefits, headlines, prospect
profile, and offer until you have a mind capturing weapon in
your arsenal. Use this in the "Marketing War" and you will
have a weapon that sells relentlessly and repeatedly for you.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!