How To Find Deep Discount Pro Online Marketing Tools

How To Find Deep Discount Pro Online Marketing Tools
By
Robert Decker

You can`t row a boat without an oar or build a house without a
hammer. And, you can`t build an online business without
essential Internet marketing tools. Sadly, thousands try
(unsuccessfully) everyday.

Those who do use online tools are generally paying far too much
for them because they haven`t yet looked into the alternative.
I`ll tell you about that in a minute, but first...

What`s the most important online tool we need? A website, of
course. No brainer. How else would potential online customers
find out if we have what they need?

Next, we should at least have an autoresponder to help automate
our marketing efforts and an ad tracker to keep track of which
ads are pulling and which are a waste of time. These two are a
"must have".

Hold up a minute...

Before we go any further, it`s important to mention that I
don`t recommend using a complimentory autoresponder, ad
tracker or any other no-cost marketing tool. You never really
get something for nothing. We all understand that, right?

Who, in their right mind, is going to "give" you a professional
marketing tool without somehow extracting something from you
in return? A crazy multi-millionaire?

No-cost autoresponders, for example, usually have ads at the
top of the message your responder sends out. Do you really
want your potential customer to see someone else`s ad on your
promo message?

A good autoresponder generally costs around $20 monthly and a
decent ad tracker around $20 a month. That`s $40 for only two
essential online tools. There`s no longer a need to pay that
much!

Those who sell online tools at those prices will give all kinds
of reasons why theirs are worth the high prices. And, maybe
they are. If the products are good and the buyer is happy, I
don`t have a problem with them charging what the buyer will
pay.

That`s capitalism at work. We once paid those prices. Now we
don`t. We found a better way.

So, what is the alternative to paying high prices for online
tools (without having to give up professional quality)?

It`s called "bundled services". This is when a company takes
multiple products or services and bundles them into a neat
package so that the consumer gets several services at a
considerable lesser price than if they bought them separately.

You`ve probably noticed the major telecommunications and TV
cable companies bundling services over the past year. It`s
very effective. The consumer gets more for less and the
companies sell more products and services. Both come out ahead.

Warning...

Look for an Internet marketing tools company that offers
"solid" tools and not "fluff" or hype. Those that offer fluff
are only interested in taking your money and giving you as
little as possible. This increases their profits, lightens
your wallet and gives you little of substance in return for
what you pay.

Fluff stuff can be things like: eCourse training (instead of
"live" support), an eBook bonus that you can get anywhere for
nothing, "insider secrets" reports, Etc. Things that are not
workable tools at all.

Solid tools are things like: an autoresponder & list manager,
ad tracker, website hosting, URL rotator system, online
conferencing system, "live" training & support, Etc. Workable
tools and solid support that actually helps in building your
business.

Note: There is nothing inherently wrong with eCourse training,
eBooks, special reports or other informational products (in
their right place). Trying to pass them off as a substitute
for solid online marketing tools is not the right place.

The hallmark of a good online tools company (or any type of
company) is one that operates on the "Golden Rule Principle".
They give you more in product "use value" than what you pay.
It`s actually good business to do that.

The products or services will actually be useful in building
your business and the seller makes sure that you receive an
abundance of them.

This creates a happy and loyal customer who will tell their
friends. The customer and seller both win. So do the friends.
That`s the way to run a business!

How can you know when you`ve found such a company? Look at the
product usefulness. Are the tools solid or fluff? Are you
getting your money`s worth or paying for hype?

Are there any Internet marketing tool companies that operate on
the Golden Rule Principle and have also bundled a useful
arsenal of online tools at a really good price?

Not many. There are a few. Only one or two are extraordinary in
that they give an abundance of solid tools at a really low
price.

Do a Google search (or use your favorite search engine) and
type in "Internet marketing tools". You now know how to find
the best deal for you.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!