11 Powerful Marketing Tips

11 Powerful Marketing Tips
By Bob Leduc

Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are you
using?

Tip 1: Your customers buy your product or service to feel a
certain way after their purchase. Keep this in mind as you
develop your ads, web pages and other sales tools. Use vivid
word pictures to dramatize the pleasant feelings your
customers experience when they use what you are selling. It
intensifies their desire to have it and motivates them to buy
now.

Tip 2: Continually test new advertising and marketing methods ..
and old methods you never tried before. A good guideline to
follow is to allocate 80 percent of your budget to proven
promotions and 20 percent to testing new things. Most
businesses using this formula keep growing regardless of
changing market conditions and intense competition.

Tip 3: Reduce the size of your ads so you can run more ads for
the same cost. Don`t be surprised if your short ads generate a
higher response than long ads - giving you a bigger return for
your expense. One of the most effective ads I ever used was
only 11 words.

Tip 4: Print your best small ad on a postcard and mail it to
prospects in your targeted market. People read postcards when
the message is brief. A small ad on a postcard can drive a
high volume of traffic to your web site and generate a flood
of sales leads for a very small cost.

Tip 5: Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull passive
words and phrases and replace them with active ones. For
example, change a phrase like "...it`s practical and
inexpensive" to "...it`s fast, easy and you save $99".

Tip 6: After telling prospects what they gain when they buy
your product or service, tell them what they lose if they do
not buy it. Most people fear loss more than they desire gain.
Customers want your product or service so they can enjoy the
benefits it provides. But they will want it even more if you
remind them of what they lose by not buying it.

Tip 7: You can eliminate any last minute hesitation prospective
customers may have by announcing a pleasant surprise near the
end of every selling procedure. For example, add an unexpected
bonus to each transaction immediately before the final action
that completes the sale.

Tip 8: You can boost your total sales volume and your average
size sale at the same time by combining 2 or more related
products or services into a Special Combination Package. Set
the price lower than the cost of buying each item separately.
This "special deal" will motivate both procrastinators and
bargain hunters to buy now.

Tip 9: You always need to find new customers. But don`t
overlook the sales you can easily get from your existing
customers. It`s easier to get more business from them than it
is to get any business from new prospects. Follow up with your
existing customers to get more sales of the same product or to
offer them additional products and services.

Tip 10: How would you react if you got a personal "thank you"
from a business several days after you spent money with them?
You`d feel good and probably want to do more business with
them. Give that same feeling to your customers. They will
reward you with more business - and a flood of referrals.

Tip 11: Convert your customers into publicity agents. Develop
an incentive for them to tell associates and friends about the
value of your products or services. An endorsement from them
can produce sales you would never get with any amount of
advertising.

How many of these 11 marketing tactics are you using? How many
have you overlooked? You are losing sales if you don`t use all
of them.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
also receive FREE advertising for the next 12 months! (Worth
$200!) as well as loads of other things!