How To Use RSS Feeds In Your Marketing

How To Use RSS Feeds In Your Marketing
By Dr. Mani
Sivasubramanian

It was Friday night. I finished reading a book about RSS feeds.
Quickly set up one for my site, submitted it on directories
and went to bed.

Sunday morning, I noticed a sale. Idly, I scanned my logs to
see where the buyer had found me.

It was from Yahoo! Now that may not seem surprising, except...
I had not been listed in Yahoo! before.

Curious, I did a Yahoo! Search for my domain name... and almost
fainted in shock! There were 123 of my pages listed - many of
them in the top 10 ranks on my best keywords.

My RSS feed had been listed within 48 hours - and since my
other pages were linked from it, they had all been indexed by
Yahoo! just as quickly. And for free!

Since then I have heard many others share similar experiences.
It is no fluke. RSS is H-O-T. And search engines LOVE it.

So what is RSS? An acronym for Really Simple Syndication, it is
a web language format designed to help syndicate content
across different sources.

RSS has been around for more than 10 years but has only
recently become popular. RSS feeds provide headlines and
summaries of information in a concise and standardized way.

The rise in RSS popularity, specially among marketers, has many
reasons. Email filters and new legislation have lowered the
effectiveness of email marketing. Content syndication in many
different ways is gathering momentum. And fresh, frequently
updated content is the very essence of the Web.

How can you use RSS feeds in your marketing? Is there a way to
turn RSS feeds into profits?

Absolutely. Here are some ideas:

Beat email filters. Ask your subscribers, prospects and clients
to sign up to your RSS feed along with your email newsletter.
If the ezine gets blocked, they`ll still get your RSS feed.

Spread the word. Offer your new, valuable content to many other
`lazy` website owners - in return for getting extra exposure
of your name and brand to their audiences.

Get listed on search engines. No one knows how long this
`honeymoon` will last. But ride the wave - and get into search
engines quickly, inexpensively - by submitting your RSS feeds
to them.

Use the first-mover advantage. Dedicated RSS directories are
mushrooming. Make sure your RSS feed is indexed in them and
you could future-proof your business. Imagine if you were one
of the first sites to be indexed in Google or Yahoo 5 years
ago!

Offer your readers new content. Keep creating your own content -
but also use RSS feed syndication to offer other people`s
content to your list. Less pain, less strain, more gain.

And that`s not all. On a bet, I sat down and listed 41
different ideas to profit from RSS feeds. I`m sure you can do
it too - and turn the hot new revolution in online
communication into a money magnet for your ebusiness.

Happy blogging.

Dr.Mani

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
are selling, visit the popular site: http://www.profitmountain.
com (http://www.profitmountain.com) and if you subscribe to
Profit Mountain`s FREE wealth building newsletter, you will
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