Marketing is a Patience Game

Marketing is a Patience Game
By Darrin F. Coe

“Get your positioning and your programs implemented properly,
and the numbers will come. But you’ve got to have some
patience.”
– Jack Trout with Steve Rivkin
“The New Positioning. The Latest on the World’s #1 Business
Strategy”

One of the biggest derailers of successful marketing is the
process of continually changing your marketing strategy.
According to Jay Levinson, author of the Guerilla Marketing
series of books, says in the book “Guerilla Advertising”, that
many great advertising campaigns are abandoned much to early
before they have a chance to produce great results.

Understand that because consumers are bombarded by advertising
images and messages constantly, they will perceive those
messages and images that are consistent. You need to slowly
work your way into the brain of the consumer. Bullying your
way in may produce some short term results but given the way
consumers think, a bullying approach will soon be dismissed
and filtered out.

The key to great marketing is simplicity, focus, and patience.
Continually being in the consumer’s awareness with a simply
message and a strong focus will yield better long term results
than a complicated, bullying message that slaps the consumer
alongside their frontal cortex.

Again, referencing Jay Levinson, you should consider your
marketing and advertising as a conservative investment that
you expect to yield big payoff over time. Marketing and
advertising is not a speculative investment, in which you win
or lose big.

As you develop your marketing plan, build in patience and
consistency. Consumers like stability in a business and one
way to build stability is a consistent marketing message that
they are able to get used to seeing and processing. This type
of campaign is comforting to the consumer who is used to in
your face advertising being blasted at them over multiple
media channels. You may not see the numbers change immediately
but they will come with patience.

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
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com (http://www.profitmountain.com) and if you subscribe to
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