Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look beyond
the obvious. Google, for example, offers their Google Alerts
service. At first glance, this may seem most useful to
companies who want to track certain searches within their
industry, or to hobbyists who want to stay on top of changes
in their topics of interest.

But Internet marketers can also use Google Alerts to help keep
track of what`s going on around the net, and even to keep tabs
on their direct competition for that matter. Google Alerts,
which are email notifications, can be created based on the top
10 Google news stories, but more helpful to marketers is the
possibility of creating alerts for the top 20 Google web
search results.

By setting up alerts for your competitor`s company, web site,
brand, or product name, you can monitor search results for
changes. Some results may indicate a new product launch, or
perhaps a publicity campaign, and you will be able to make
appropriate adjustments in your own business.

If you want to market an affiliate product through SEO, you can
monitor the top 20 results for a search on that product. You
will know if and when your site breaks into the top 20
results, and can watch it as it hopefully continues climbing
to that first position.

There are other uses as well. SEO firms can monitor clients`
results. Niche marketers can easily monitor both industry news
and niche search results. You can even monitor search results
for your best keywords and your own high ranking pages.

Google Alerts, though free, can provide valuable marketing
intelligence to online entrepreneurs who take advantage of it.

By Jakob Jelling
http://www.sitetube.com (http://www.sitetube.com)

Paul White is a 42 year old former teacher. He now helps people
all around the world to become wealthy online. Whatever you
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