A Unique Opportunity For Affiliate Recruiters
By Terence
Tan
If you`re a webmaster, web publisher, or web merchant, chances
are you have already come across the concept of affiliate
marketing.
As online joint venture partnerships, affiliate programs allows
both content publishers and web merchants to maximize their
online profits by working with each other.
Content publishers, including webmasters, ezine writers and
forum owners, are able to focus their energies and resources
on what they know best...creating great content to attract web
visitors.
Affiliate merchants on the other hand, are able to focus their
efforts on creating great products, receiving online payments,
and getting their products to customers.
The success of affiliate marketing has resulted in an
unfortunate problem:
Because they are so popular, there are now so many affiliate
merchants fighting for affiliates that it has become hard for
them to differentiate themselves from each other and to
attract good affiliates.
Put another way, while affiliates can help merchants solve the
problem of finding customers, merchants are now facing the
problem of having to first find good affiliates!
This has given rise to some innovative merchants setting up
affiliate programs that pay affiliate commissions to multiple
tiers of affiliates, the most popular being 2 tier affiliate
programs.
What this does is to create a unique opportunity for "Affiliate
Recruiters" who join multi tier affiliate programs to serve a
slightly different function.
These affiliate recruiters, often owners of websites, ezines,
and forums that attract other webmasters, focus their energies
recruiting other webmasters to sign up as their "sub-
affiliates" and to sell the affiliate products.
As a result, when affiliate products are sold by their sub-
affiliates, these affiliate recruiters will also get paid a
referral commission.
Two important points to understand are:
1) The affiliate programs must be free to join...no "sign-up"
fees, "set-up" costs, nor "product-testing" fees are involved..
.otherwise they become traditional multi level marketing
programs, and run the risk of affiliates trying to make money
by "pushing products" to other affiliates.
2) While these programs create a new role for "affiliate
recruiters" who can make money by specializing in recruiting
affiliates, the products will still have to actually be sold
to real customers for the merchant, affiliate recruiter, and
affiliate to make any money.
If you are currently an affiliate merchant having problems
recruiting good affiliates, why not consider using a multi
tier affiliate program and let "affiliate recruiters" do this
work for you?
If you happen to run a webmaster related site, or happen to
know many webmasters or successful affiliates, why not
consider being an "affiliate recruiter" by recommending multi
tier affiliate programs?
Written by Gian Luigi Ruggeri © 2001 - All rights reserved
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