Affiliate Program Mastery: Learn How To Build Internet Capital Goods for Free

As I mention in almost all of my articles, 97% of Internet
marketers never make a cent online. I mention this simple fact
because it has a lot of power--it has the power to completely
discourage people who are not succeeding, and it also has the
power to encourage those same people who are failing to learn,
so that they can succeed.

In this article, I will teach you exactly what it means to
build Internet capital goods--and how it relates to entering
that top 3%. When you finish reading this, you will have
complete faith that you can succeed and you will understand
exactly what it will take to do so.

So what are capital goods? You know that regular businesses
purchase capital goods to increase production. You know that
industrial businesses operate some of these capital goods to
produce goods that they can then resell for profit. You know
that capital goods can be land. They can be factories. They
can be machinery. They can be people. . .

So how does this relate to marketing your affiliate program?
It`s quite simple--in order to succeed, you must build a large
pile of Internet capital goods and then use them to pull in
customers and retain them.

Most affiliates do not understand this concept. They start out
with a boilerplate gateway webpage--that everyone else who
sells the same product also uses--and then they use that page
in conjunction with paid advertisement and hope for success.
In almost every single case, they never make more than a
couple sales, give up after 3 months at the absolute most, and
then move on to the next opportunity.

If you do a simple analysis of successful affiliate program
marketers (which, for practical reasons, will be easiest if
you do it through websites), you will find that they either a)
have purchased Internet capital goods and advertisement with a
lot of money or b) have an enormous amount of Internet capital
goods. (You can test this yourself by checking the top
listings in search engines for any keyword combination).

What does this mean for you? It means that you either a) are
already rich and can purchase that land, factory, machinery,
and workers immediately (website, product rights,
advertisement, etc) or b) you need to start building these
Internet capital goods or you are definitely going to fail
within 3 months.

So how do you know what is and isn`t an Internet capital good?
An Internet capital good is an item that, once you build or
purchase it, will constantly add or create value for your
business. This includes links, content, dynamic scripts, free
tools that your targeted audience can use, and mailing lists
that you can consistently offer your products to.

If you are not making an effort to build these Internet capital
goods, you are the Internet equivalent of real life business
that purchases frozen pizzas from the supermarket next door,
heats them up in a microwave, and then tries to sell them. On
top of that, your store has no napkins or condiments or tables
or chairs or pizza boxes. Everyone must sit on and eat off of
the floor.

Would you want to purchase pizza there? No, you would get it at
the supermarket frozen at a cheaper price, or you would go
next door, where they make it and then bake it in an oven,
where you could sit down at a table in a chair.

Take the time to understand this point: If you want to succeed,
you absolutely must either have money to buy your land, store,
table, chairs, and oven--or you must build them yourself.

Fortunately for Internet marketers, you have a huge advantage
over regular businesses--you can build all of these Internet
capital goods; you do not need to pay for any of them.

You can build every Internet capital good I have mentioned
above for no cost at all. And you will if you want to succeed
on a limited budget. So setup your links. Make quotas; reach
those quotas every week. Build content. Find legally reusable
expert articles and add them to your website. Build pages that
offer free tools to your customers. Use free advertising
methods advertise this page as a useful stand-alone (which
happens to be linked to your related website). Setup a free
content ezine or marketing list that is related to your
website. Register with free directories to get customers.

All of these Internet capital goods will not only draw
customers to your business through a multitude of sources, but
they will also retain customers that come to your website
through free or paid advertisement by giving them the option
to get free information or use free products.

As every marketing study has indicated, multiple impressions of
a product increase a person`s chance of buying it--and
multiple contacts with a salesperson increases the conversion
rate. By retaining customers you will both increase the
impression of your product and expose them to your sale copy,
which will dramatically increase your conversion rates.

If you get nothing else out of this article, please remember
this fact: the only way to successfully build and expand an
Internet business is by building Internet capital goods and
staying around until you have enough to constantly draw and
retain customers. If you do not have the money to purchase
these capital goods, start building them today for free or you
will probably be ready to give up in about 3 months.

Copyright 2004 Isaiah Hull

Written by Gian Luigi Ruggeri © 2001 - All rights reserved
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