6 Affiliate Mistakes You`re Probably Making...
By Anik
Singal
Everyday I see more and more affiliates making the same
mistakes. The worst part is that they’re just doing what
they’re taught by the so-called “experts.”
It’s no shock to me that 95% of affiliates make no money. The
problem isn’t that some people are just “better” than others –
the problem is just the way the 95% are running their business.
That’s why I’m going to diagnose the 6 most common mistakes
AffiliateClassroom.com sees affiliates making everyday.
The 6 Mistakes you better learn to avoid like the plague:
1. Not Building For Search Engines:
If you’re an affiliate and want to be successful at it, you
better learn to make search engines your best friend. Search
engines are a better source for long-term, targeted and FREE
traffic. Make sure to build your site in clean HTML coding,
provide good content and optimize all your pages (not just the
home page).
I firmly believe that all affiliates need to study search
engine optimization closely. If you want to learn how to
optimize websites quickly without spending years studying,
check out my “push-button” system at http://www.
DominateSearchEngines.com (http://www.DominateSearchEngines.com)
2. Not Enough Text – Too Many Banners:
This might be the #1 problem – I come across hundreds of these
sites almost daily. Think back to why “YOU’RE” online – to
find information right? What good are banners to you? Do
banners provide you any good information? Absolutely not.
Don’t get me wrong, I don’t discourage using banners – I just
say to only use them after you have content on your website.
And stick to just 1 or 2 banners. The goal here is to hook
someone with good content, then urge them to click the banner
to learn more. Don’t just slop up a bunch of banners and
expect to become a super affiliate…
3. Promoting Only One Product:
This was something I learned from Ken Envoy and it made no
sense to me until I tried it. Let’s use an example to
illustrate: Let’s say you’re looking for a car and you ask
someone “Hey, which one should I buy?” Would you rather have
the person show you 3, give you the positives and negatives
and then “suggest” a car or just shove one of them down your
throat and refuse to talk about anything else?
I think the answer is clear – you much rather have someone
RECOMMEND something. So, do the same on your websites – let
your consumer choose what link they click on (your conversions
will go through the roof).
4. Not Giving Away FREE Products:
Another mistake I see done on almost 98% of the websites I
visit – they have absolutely no viral marketing build into
their system. If you want to hook someone and build loyalty,
put some of your best information into a small PDF – give it
away for free and watch your sales and traffic multiply. NOTE:
This is a more long-term strategy so be patient…
5. Hard-Selling:
If you know anything about affiliate marketing, then you’ve
heard of “PRE-SELL” – well it’s a shocker that most people
never use it. PRE-SELL is when you warm up to your visitor
with some good content and information and then slowly
“recommend” them to buy something.
I also never thought this would work until I tried it. Hard-
selling is what your merchant should be doing, you, however,
should avoid it at all costs.
6. Too Much Going On…
This mistake is a bit related to the “Too many banners” mistake.
I can’t even begin to tell you how many times I have WANTED
to buy something but just couldn’t find the right link to do it.
Some affiliate websites have a million things going on – the
reader gets so confused that they hit the back button and
“poof,” never come back. Keep your pages targeted and clean –
go for ONE goal – to get the click over to the merchant(s)
you’re promoting.
Golden Rule: The more you show them, the more confused they get.
I highly suggest reading those 6 again – they are very
important to master if you want to become a super affiliate
one day. Even I am going back to my old projects and still
fixing my mistakes – they’re all over the place. But, the
second I fix them, I see an enormous difference, you will too.
Copyright 2005 Anik Singal
Written by Gian Luigi Ruggeri © 2001 - All rights reserved
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