Advertising Your Holistic Business

The most basic answer is the same answer as to the question,
how does advertising work? Advertising works through
repetition, and Holistic Hometown offers you that repetition.

What all successful companies know is that advertising it a
process. It’s been stated in marketing files for over 50 years
that potential clients, unless they are in need of your
services when they initially see your ad, take 5-7 repetitions
to recall who you are.

What does that mean? Well, if you are only advertising in one
source, it could mean you are wasting your time and money.

What’s the best way to begin an advertising campaign when the
goal is visibility? Find sources that attract your target
market AND that you can afford over the longer term (1-3
years) for ongoing products/services and find targets with
high repetition for shorter term (1+ months) for events and
shorter-term needs.

For example, if I am marketing an event and have 2 months to
market it, I will use the internet, e-mail marketing, and an
ad in a monthly magazine to get the word out quickly. I may
even take out two ads if it is a large event. If I am,
instead, marketing a product or service which will take
ongoing clients, I’ll use the same vehicles, smaller ads, and
have them in the magazine ongoing for a year or more.

People often ask me if that isn’t expensive. I tell them there
are two reasons many businesses fail: they don’t spend enough
on advertising, and they done spend their advertising dollars
in the most effective ways. Think about it, if you spend a lot
on advertising AND you receive a lot of customers from it, the
advertising ends up not being very expensive after all. In the
same way, a cheap advertising option is actually expensive if
you don’t get more customers from it.

One thing is for sure, I ALWAYS use the internet for
advertising because of it’s high repetition and low cost (when
done right). When someone comes to my site once, they almost
always come back to check something again. Right there, there
were 2 repetitions.

With Holistic Hometown, there is even more opportunity for
repetitions because WE MARKET YOU through the web, direct
mail, e-mail marketing, telemarketing, and more so that you
get the most repetitions for the least amount of money.

A great additional opportunity with Holistic Hometown and
internet marketing is that you can change your information
anytime at no extra cost. Therefore, if you decide to add an
additional service, you just update your listing or ad. It’s a
good thing to highlight new offerings for a few months for
highest visibility.

One thing I’ll ad here is that it is very important that your
ads are QUALITY ads. Remember that people see your ads before
they meet you. That means often their opinion of you is
created from the ad. A less than attractive or unprofessional
ad is not the first lead you want with a prospective client.
Take your time, get the resources to do it right the first
time, and you will reap the benefits of your time, money and
energy.

Blessings on your entrepreneurial endeavor! Check back in our
Member Articles Area under Holistic Business Articles for more
on how to create and maintain a successful holistic business!

Craig Valine is the publisher of the The AwfulMarketing Alert
Newsletter, "Where you learn GOOD marketing strategies by
looking at those who do it really BAD."

To subscribe his free newsletter, go to: http://awfulmarketing.
com/ezinesubscribe.htm (http://awfulmarketing.com/
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