Can It Be? Is There Advertising People Actually Love?
By
Scott Rauber
Can it be???
Is there advertising that people actually love?
You bet there is! And you are already very aware of it. The
type of advertising I`m referring to is promotional items,
also known as advertising specialties. It`s anything a company
would put their logo and contact information on, and then give
away. They are used by many businesses all over the world to
help maintain, and increase the amount of business they do
with their customers every day.
Why do people love it? Because we view the item more as a gift
from the giver instead of an advertising tool. Have you ever
been handed a logoed scratch pad, coffee mug, pen, coaster,
calendar, etc. and then said THANK YOU? Of course you have. We
all have.
When you accept it, an emotional (almost an obligation to do
business with) type of attachment is created in you. A kind of
warm & fuzzy feeling if you will. For a long time they`ll
remember the gift you gave, and in order to show their
appreciation to you, almost instinctively, they`ll try to do
more business with you. That`s the secret behind this type of
advertising!!!
And that`s why it`s The ONLY type of advertising people love.
AND it`ll work powerfully for you too!!
The next time you`re pondering ways to increase your business,
consider using promotional items.
Scott Rauber , Biz Promo, LLC
727-733-8387 getmorebiznow@verizon.net
(mailto:getmorebiznow@verizon.net)
Craig Valine is the publisher of the The AwfulMarketing Alert
Newsletter, "Where you learn GOOD marketing strategies by
looking at those who do it really BAD."
To subscribe his free newsletter, go to: http://awfulmarketing.
com/ezinesubscribe.htm (http://awfulmarketing.com/
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