Did You Know That Coupons Help Track Your Advertising Dollars?

By Rhonda White

It`s not just the cost of a product that is on the customer`s
mind. Customers want to save money. They know that if they
save a dollar, that`s another dollar still hidden in their
pocket. All though there are still a big percentage of
shoppers who do not utilize coupons, it certainly brings
attention to the customers eyes when they see the possibility
of saving another dollar. Coupons help visualize this savings
to the customer.

Not only do coupons help bring attention to your business, but
it helps track the productivity of your advertising dollars.
Many business use "promotional codes" to help track their
advertising dollars. If you are paying for advertising with
various companies or websites, you should use a different
promotional code with each advertiser so that you know which
companies or websites are helping you produce the best results.
This technique is particularly important for web-based
businesses. If you have a brick and mortar business, customers
will bring in their coupons, and you should be able to
identify the source by either creating a promotional code or a
distinct difference among the coupons that you create.

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Craig Valine is the publisher of the The AwfulMarketing Alert
Newsletter, "Where you learn GOOD marketing strategies by
looking at those who do it really BAD."

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