Advertising Cost Reduced to Zero !!

At the bottom of this article you will find my "sig file". I
attach it to every article that I write. As you can see it
bears my name, web-site address and e-mail address.

This is not done out of vanity, or a desire to see my name in
print. It is done because it costs me nothing. When I submit
my article to an Ezine or other publication, I do so on the
condition that the article be re-printed in its` entirety.

This means that the company that re-prints my article sends it
to their subscriber base, at no cost to me, and even better
that the publication considers my work to be authorative.

What do you know, I`m an "expert", at least to the entire
subscriber list of the Ezine in question. If I were not an
"expert", the publisher would not re-print my article !!

Every time I see one of my articles re-printed, I see an
immediate increase in my own subscriber base, as people who
did not previously know me check out my web-site, and click
through on one or more of the banners there.

The result is a Marketers` dream come true. Potential buyers at
absolutely no cost to me.

I write the articles in question for my own use in my
"Independence Day Ezine", so I would have to expend the time
and effort anyway, and the fact that I can use them as an
active part of my Marketing Campaign is a huge bonus.

I recommend most strenuously that you start to write articles
if you have not already done so, and make sure to attach your
own "sig file".

This valuable piece of free advertising should be attached to
every piece of e-mail that you send out, as well as each
article.

I can see you sitting there reading this and saying to
yourself, "it`s all right for him to say write an article, but
I don`t know how. I`ve never tried."

It`s easy, once you know how.

First open a new file in whatever word pro- cessing system you
normally use. There, a nice blank page. All you have to do now
is fill it up.

You need a subject for your article. "Marvellous", you say,"I
all ready knew that but what can I write about?"

Examine your life carefully and make a list of all your
experiences to this point. Here is just part of mine:

I was born and bred in the North of England Started in the
Direct Mail business selling collectibles to Soccer fans.
Served in the Manchester City Police Force
Emigrated to Canada
My first real job was driving a City bus in Vancouver
I sold Life Insurance
I ran a tele-marketing centre
I am married
I have two children, one boy and one girl.
I have had my own retail business (Electronics)
I lost the business when I was diagnosed with Cancer.
I underwent Cobalt radiation treatment for 6 months.
After I recovered I was a Business Management Consultant.
Until I had a heart attack, while shoveling snow (stupid !!)
The cardiologist forbids me to work as I could suffer another
attack, if I am under too much stress.
I started my own on-line business in Internet Marketing.
I had to do something to retain my sanity.

That`s a partial list, it tells you nothing of my hobbies,
areas of expertise, likes or dislikes, as I wanted to keep the
list short enough that I didn`t lose your interest.

Choose one of the items on your list, type it on the blank
screen, and then just sit and type out whatever comes into
your head.

Keep going until you can`t think of anything else to type.
Don`t correct your spelling errors or punctuation. Don`t
second guess yourself and re-write anything. It doesn`t matter
whether all this typing is making sense or not.

When you`re finished, save the file and take a break.

Re-open the file and proof-read what you`ve just written. Check
the spelling carefully, and smooth out any awkward passages.
Correct the punctuation and spacing where needed.

Congratulations, you`ve finished your first article.

Do you think I could write an interesting article about sailing
across the North Atlantic, from Liverpool to Montreal, via
Quebec City, in the mid 1960`s ?? Or the three day train ride
across Canada from Montreal to Vancouver, on the West Coast ??
Or any of the other facts on my list ??

Could I find someone who was willing to re-print such an
article ??

There are tens of thousands of Ezines on the Web, covering
every area of human experience. They all have one thing in
common. They are looking for, no desperately seeking, quality
content for their publications.

When your article is finished to your satis- faction, search
the Web for 10 Ezines that cover the same area of interest as
your article.

E-mail the editor of each one and inquire if they accept
unsolicited articles for re-print. No matter which ten you
choose at least five will reply encouraging you to submit your
article.

You`ll never be at a loss for a subject again. As proof please
reflect on the fact that I have just finished an article on
how to write an article.

It took me thirty minutes.

Until next time

Martin Cargill
Martin Cargill has his website at www.millionsbynet.com (http://
www.millionsbynet.com) and gives a FREE mini-course at mini-
course@getresponse.com (mailto:mini-course@getresponse.com)
This and his newsletter " Independence Day Ezine " are
available FREE on an opt-in basis only.

Craig Valine is the publisher of the The AwfulMarketing Alert
Newsletter, "Where you learn GOOD marketing strategies by
looking at those who do it really BAD."

To subscribe his free newsletter, go to: http://awfulmarketing.
com/ezinesubscribe.htm (http://awfulmarketing.com/
ezinesubscribe.htm)